Stellantis CEO Carlos Tavares made some interesting comments that amounted to claiming that electric vehicles are being “imposed” on them, and that they don’t know how to make them profitable.
Prior to becoming Stellantis, Fiat Chrysler was seen as a laggard in the race to electrification and the PSA Group wasn’t exactly a leader either.
Since joining forces, the new CEO of the conglomerate, Carlos Tavares, has announced some important investments in electric vehicles.
But in new comments during a Reuters conference this week, Tavares said that this effort to electrify is being “imposed” on them:
What has been decided is to impose on the automotive industry electrification that brings 50 percent additional costs against a conventional vehicle. There is no way we can transfer 50% of additional costs to the final consumer because most parts of the middle class will not be able to pay.
When talking about electrification being “imposed,” he appeared to be referencing the deadlines for sales of internal combustion engines in some countries and the fleet emission requirements in some markets.
The CEO issued a warning that some automakers will fail in this transition:
Over the next five years we have to digest 10% productivity a year … in an industry which is used to delivering 2 to 3% productivity improvements. The future will tell us who is going to be able to digest this, and who will fail. We are putting the industry on the limits.
In an update to the company’s electrification this summer, Stellantis said that it is investing €30 billion through 2025 to build new EV platforms to support a series of new electric vehicles across its brands.