Peugeot is going all-in on electric power for Europe, and will become an EV-only brand on the continent by 2030, CEO Linda Jackson has confirmed.
The French carmaker, now part of Stellantis, will launch no more ICE cars in Europe after 2030, but it will retain them for other markets, Jackson said.
“As we move on to the new platforms, STLA Small, Medium, Large, by 2030 in Europe all of our models will be electric,” Jackson told Automotive News Europe. “But I still have to make sure I maintain internal-combustion offerings for my international customers.”
The EU has proposed that all new cars sold in Europe by 2035 should be zero-emissions vehicles, and this latest announcement by Peugeot means it would comply with that proposal five years early.
It’s far from the only brand pledging to go EV-only by 2030. Mini, Volvo, Jaguar and others have already announced they’ll be fully electric by or before the same date, and several brands within the Stellantis group will beat Peugeot to the punch. DS will only launch full electric models beyond 2026, Alfa Romeo by 2027, and Opel/Vauxhall by 2028.
Things are trickier for other Stellantis brands like Fiat and Citroen, which sell large numbers of small cars whose low prices aren’t necessarily compatible with high-cost electric drivetrains and battery packs. Across the Stellantis group, Stellantis is planning for electric and hybrid vehicles to account for 70 percent of sales in Europe, and 40 percent in the U.S. by 2030.
Stellantis is preparing to transition its lineup to four EV-compatible platforms over the next few years, but those platforms are also flexible enough to accommodate traditional ICE drivetrains for countries that are much further behind on the road towards mass adoption of electric cars.