Described as “the most elegant interpretation of the brand’s design philosophy of Athletic Elegance yet” by the Hyundai Group’s premium brand, the Genesis G90 combines many design features seen on its most recent models, such a the smaller G80 saloon and GV80 SUV.
These include the prominent ‘Crest’ grille and horizontal two-line headlamps, which stretch outwards from the grille and link back over the car’s front wings. The lights themselves are the slimmest offered on any Genesis model, neatly combining both daytime running lights and low beams by using Micro Lens Array (MLA) technology. Even the car’s indicators stretch around the entire front end.
Efforts to “create a sleek impression” include a clamshell bonnet, which stretches over the wings to eliminate panel gaps, and a “Guilloché pattern-applied Genesis bonnet logo”, said to be 80 per cent thinner than previous bonnet emblems from the brand.
Like other Genesis models, the G90 uses a ’Parabolic Line’ design approach down the sides of the car, with an “elegantly unbroken” line flowing from the bonnet, along the bottom of the window and onto the boot lid. The relatively low side window line contrasts with thick C-pillars, which Genesis says was done to give rear passengers “both an open atmosphere and privacy at the same time”.
The rear is equally angular, with a sloping roof and boot line combining with a full-width light bar that sits over the Genesis name spread across the rear. Below that sits a large, unbroken chrome strip and wide twin exhaust tailpipes.
Genesis has yet to detail much of the BMW 7 Series rival’s technical set-up, nor has it shown the interior. But we do know that the G90 will be available in both standard and long-wheelbase form, with the latter adding a further 190mm into its wheelbase, as well as exclusive 20-inch wheels.
The new G90 will succeed the current-generation model, which has been offered in other global markets such as the US since 2015. Prototypes have previously been spotted testing at places such as the Nurburgring in Germany, but Genesis claims it is “not currently scheduled to be on sale in Europe”. Instead, it provides “clear intent in the premium market”, and will be offered in selected countries only as a halo model.
“The new G90 will redefine the luxury design experience in a unique way only offered by Genesis,” claims the firm’s global design boss, SangYup Lee. “The G90 is the ultimate expression of Athletic Elegance that carefully balances dynamic driving and an elegant rear-seat experience”.